A product portfolio refers to a collection or range of products that are offered by a company, organization or individual. It typically includes all the goods and services available for sale or distribution, showcasing the variety of offerings in order to meet different customer needs and preferences. The term "portfolio" is used because it implies an array of items that can be selected from based on personal choice, much like a collection of artwork or photographs. A product portfolio may also include information about each item such as its features, benefits, price, availability, and target market. It provides valuable insight into the company's strategy for offering diverse products to meet customer demand in different markets.